On 18th of September, the global brand Puma announced a long-term partnership with singer, actress and producer Selena Gomez, who will work with them to design products and create marketing campaigns. Selena will begin working immediately on the newest campaign for Phenom, the company’s upcoming release of woman shoes.
“Being part of Puma family is so encouraging for me”, says Selena Gomez. “They’ve changed the scenery when it comes to matching gym wear with fashion. It’s wonderful to see this influence on style and culture and I’m so excited to be a part of it. I hope we can create something special together. We already have some cool projects on the way.”
In addition, the partnership includes Puma and Selena working together on causes, important for her.
“Selena is authentic, creative, talented and real. All women, who wear our products, look at her as a role model”, says Adam Patrick, Global Director of Puma. “She recently demonstrated how strong she is. With her honesty about Lupus, she provided an incredible example of trust, balance and determination to all of us. Selena is the perfect partner for Puma, because she is not afraid of the challenges the world can offer; she struggles and perseveres, which is exactly the message of the brand. It will not only represent us, but it will also define and brighten up our business women.”
The contract is valid for at least two years and will bring Selena more than $30 million.